So The Daily Telegraph leads pages 2 and 3 with this investigation about how increasingly younger girls are being increasingly sexualised by our consumerist society.
Experts said that by age six, girls needed branded clothes, at seven they wanted styled hair, by eight they were beginning diets, at nine they were styling their hair and by early teens were engaging in sex or sending sexually explicit text messages.
And further down,
Child advocate Julie Gale was outraged to find bras for toddlers on sale at stores including Target. Target defended the sale yesterday, arguing it was up to parents to choose whether they buy the baby bras. "It is totally unnecessary. A two-year-old doesn't need that," Ms Gale said. "They are tactically marketing eye shadows, make-up, nail polish and little bras. It is mini me."
The basic theme is one of robbing of innocence.
Today's editorial is in reaction to this report. It opens with
The sexualisation of children was bad enough when it focused on so-called "tweens" - those youngsters aged from nine to 12.
And closes with
The wrongness of this increased sexualisation of our young and vulnerable is self-evident. Everyone involved - particularly on the retail side - is implored to cease.
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